Ballet Studio Logo Design
Project: To create the logo for the initial branding of Pautz Pescasio Ballet, a pre-professional ballet studio opening in San Antonio, Texas
Role: Designer
Result: Designed logo with a range of variations for the different context needs of the client, from use on the web to large-scale printing
Branding Goals
Through discussion with the client, we developed the following adjectives for her brand that guided all of the following design decisions: consistent, elite, comprehensive, focused, and personal.
Process
Following our discussion establishing the brand adjectives, we progressed through a three step process to develop the final logo design.
First Round: Development and discussion of three different design ideas
Second Round: Refinement of chosen design idea (For this client, the refinement of the chosen design idea was a synthesis of two of the three ideas from the first round.)
Third Round: Edits to the icon design, creation of secondary variations on primary logo, final polishing of word mark, and delivery of final design, including attention to pixel alignment and production of a range of file types optimized for web and print.
Exterior Metal Sign Mock-up
In the process of developing the logo, I created several mock-ups of what the primary logo will look like as a metal sign for the studio's exterior brick wall.
These mock-ups assisted us in the decision-making process. Viewing the designs in context was a crucial step in picking the right one for the client's particular needs. It also aided the client in choosing the metal type and color for the sign. Before seeing the mock-ups, they had chosen a black painted metal, but after seeing all the versions, they chose rusted steel. Below is the sign mock-up for the final design.
And below is a photo of the actual, constructed sign on the outside of their building.
